KEYLASER Q4 Beauty Equipment Sales Conference Minutes

Q4 Beauty Equipment Sales Conference Minutes

I. Basic Conference Information

Conference Theme: Uniting Efforts and Expanding the Future – Beauty Equipment Sales Strategy Deployment and Performance Improvement Conference

Conference Date: January 14, 2026

Conference Location: Company Multifunctional Conference Hall

Attendees: All members of the KEYLASER Sales Department and other relevant personnel

II. Conference Agenda and Content

(I) KEYLASER's Opening Remarks

Keylaser first affirmed the past efforts and achievements of all members of the sales department, thanking them for their dedication and active market expansion in the increasingly competitive beauty equipment market. Subsequently, the boss analyzed the current development trends of the beauty industry, pointing out that with the continuous upgrading of consumers' beauty and skincare needs, high-end, intelligent, and personalized beauty equipment has become the mainstream in the market, and the industry as a whole is showing a booming development trend, but it also faces challenges such as increased competition and intensified market segmentation. The boss emphasized that the core objective of this meeting is to clarify the sales strategy for the next stage, unite the team's strength, solve sales problems, achieve steady growth in sales performance, and lay a solid foundation for the company's long-term development. Finally, the boss encouraged all participants to speak actively and freely, and to jointly contribute ideas for the company's sales work. (II) Sales Department Work Summary and Problem Feedback The company organized the sales department to give a work summary, providing a detailed report on sales performance, market expansion, and customer maintenance: The company's core products, thanks to advanced technology and a good reputation, have captured a certain market share; in terms of market expansion, the company successfully entered new regional markets and established cooperative relationships with new customers; customer maintenance work has achieved significant results, with a repurchase rate of 30% for existing customers. At the same time, the sales department also provided feedback on existing problems: First, the market promotion efforts for some new products are insufficient, resulting in low customer awareness; second, the professional skills of the sales team need improvement, and they are not proficient enough in the technical parameters and operating procedures of some high-end equipment; third, the efficiency of handling after-sales issues reported by customers needs to be improved, affecting customer satisfaction; fourth, market competition has intensified, with some competitors seizing market share through low-price strategies, putting pressure on the company's product sales. (III) Speeches by Relevant Departments

The Marketing Department Head stated that they will develop more targeted marketing plans for the new products, increasing brand promotion and product awareness through a combination of online and offline methods. Online promotion will utilize social media and industry websites, while offline activities will include product experience events and industry exhibitions. Simultaneously, the Marketing Department will promptly collect market information and competitor updates to provide decision-making support to the Sales Department.

The Technical Support Department Head pledged to strengthen technical training for the sales team, regularly organizing technical lectures and practical exercises to ensure sales personnel are proficient in product technical parameters and operating procedures. Furthermore, the Technical Support Department will optimize the after-sales response mechanism, improve the efficiency of handling after-sales issues, and provide customers with better after-sales service.

(IV) Next Stage Work Tasks

Based on the speeches from various departments and the current market situation, KEYLASER made clear arrangements for the next stage of sales work:

Product Promotion: Focus on promoting the market of several core new products. The Sales Department and Marketing Department will work closely together to ensure the implementation of the promotion plan. Differentiated promotion strategies will be developed based on the characteristics of different regional markets to increase product market penetration. Team Building: The Technical Support Department will develop and implement a detailed technical training plan for the sales team within one month. The Sales Department should strengthen internal communication and learning, and regularly hold sales experience sharing meetings to improve the overall sales level of the team. At the same time, the company will improve the incentive mechanism and provide generous rewards to sales personnel with outstanding performance to stimulate the team's work enthusiasm. Customer Service: Establish and improve the customer service system, optimize the after-sales problem hand